Abstract
According to Régis Debray, just as the graphosphere (written communication media) produced the educating State, the videosphere (photography, movies and, mainly, television) created the seductive State. To explain the classic concept of State, Debray refers to the written symbol, set down in books —the ideographic State— that evolves throughout the years into the present day videocracy, Tele-State or seductive State. In other words, the modern media make the presence of the State a part of our daily routine by using images and sound. Ideology, previously manifesting through written word, yields before the surge of image, primarily television. Politician and citizen are instantly linked through images. This way, the man of letters, the zoon politikón, gives way to a new race of political animals: the imageman: smiling, open, "pleasant".