Abstract
The type design is a relatively new activityin Brazil. Its practice has increased since the late 1980’s, as a result of the spread of digital technologies. In parallel to the phenomenon of typographic creation, graphic design developeda trend characterized by the incorporation of forms and styles inspired by objects and popular practices, graphic demonstrations prior to the emergence of modern design schools; this trend has been called “vernacular design”. This article examines the production of Brazilian typedesign, inspired on vernacular elements with the aim of revealing their motivations, the design strategies involved, and the new meanings that these sources may acquire in everyday practice.