Abstract
Mexican journalism of the revolutionary period saw the emergence of reporters, who encouraged a new style of information. Initially, the aim of the conservative press was to vilify the movement and to convince readers that the government's actions were effective, regardless of the unethical methods used. As the Revolution progressed, the different publishers realized that staying on the sidelines was more in their interest and so, in their own way, they strove towards "impartiality". Of course, their interests were not the same as those of the public. The goal was to sell by offering the consumer something attractive: scandal, blood, and slander. The result was to lower public participation and to hold back the development of critical journalism.