Abstract
La Purísima Coronada Printing House had its peak season between the late 19th Century and the third decade of the 20th Century. This workshop is an important case study for Mexican graphic and printing arts because it is still working and retains part of the original art work. A heritage restoration project was undertaken, beginning with the classification of the iconographic material (clichés and vignettes). This essay presentsthe first contributions to the study of typographical aspects of this printing workshop (movabletypes and various ornaments). Furthermore, it provides an overview of the graphic arts in Mexico during the late 19th and early 20th Centuries; gives information on the development of printing in Morelia and the settlement of its owners, the Ginori family, in that city; mentions the supply status of typographical material in Mexico during the working period of La Purísima Coronada, and concludes with a brief description of its international suppliers.
